SEO stands for Search Engine Optimization which plays an important role in digital marketing it gives presence or visibility to your business product or service for what your offering or we can say it gives you ranking on SERP (Search Engine Result Page) with the help of SEO you can tell your client or customer about your business, to make your business visible on a digital platform or search engines you need SEO of the website, landing pages, images or blogs this process involve the best expertise of backlinking, meta tag, description of the content, title tag, indexing and crawling of the content which makes your business or site a user friendly in an organic way so that search engine algorithm can understand your business and can give you better visibility or ranking on the search page of the search engine.