PPC stands for Pay Per Click Advertising also referred to as PPC, is an Internet advertising model used to attract visitors and drive traffic to websites. The name describes the way that advertisers pay for this kind of advertising. Whenever a user clicks-thru through an advertisement and is redirected to the link’s landing page, the advertiser pays the publisher (most often the website’s owner) for that click or engagement. Pay Per Click Advertising finds its home through a variety of media channels, on search result pages on engines like Google and Yahoo!, embedded into blogs, on social media platforms like Facebook, and even videos on applications like YouTube, Hulu, and Spotify.