Online Reputation Management is a method of affecting public perception about a given brand through the monitoring of an active engagement with conversations surrounding that brand online. Modern consumers turn to Google first, doing copious amounts of online research before making a purchase decision. They look for trustworthy information from other consumers through online reviews and social media commentary. For smart brands, reputation management is no longer a choice but an integral part of a larger marketing strategy. If consumers are going to see what people are saying about you online, shouldn’t you be a part of that conversation?