Dynamic Re-marketing says to work on lead or prospect who left with your services or product or who was interested but we need to work to get that prospect into a sale, a dynamic we said because it has a unique concept to attract your prospects who have already visited your website and viewed your product and services it gives two of the most under-utilized functions within AdWords are using custom parameters with the remarketing pixel and uploading feeds to the Business Data section. Today, I am going to explore one application of these AdWords features. With the help of Google Tag Manager (GTM), we will be using custom parameters to create dynamic text ads with a feed we created and uploaded to Business Data.